Event management is the process by which an event is planned, prepared,
produced and executed.
As with any other form of management, it encompasses
the assessment, definition, acquisition, allocation, direction, control, and analysis
of time, finances, people, products, services, and other resources to achieve
Brand Activation is the seamless integration of the available communication means
in a creative way in order to activate maximum consumers
It means stimulating:
interest 2. Trial 3. loyalty amongst the consumers
Grameen bandwidth across 456 districts of INDIA, delivers brand experiences
to its most relevant target audience by instilling the brand salience in minds and
burning desire in hearts to rural experiential marketing facets.