Behtar India

Behtar India is a social campaign that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier.

Initiated by the DHFL Pramerica Life Insurance, this campaign is a contest for schools and students, a CSR activity for the employees, a social service for individuals and an amplification tool for the municipal corporations.

This year brought together 11, 00,000+ students in 900+ registered schools along with 32,000 student volunteers in 200+ participating cities. In addition, nine companies adopted this as their CSR activity. Through this initiative, India managed to recycle 8, 00,000+ KGS of waste.

The Behtar India Campaign culminated with a grand finale where we thanked all stakeholders and awarded the stars of this unique collaborative social responsibility initiative.

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