Star Sports rolled out a campaign during the World Cup to promote the telecast on the channel through popular campaign of WONT GIVE IT BACK.
Star Sports had got an opportunity to promote the same with the display of actual World Cup for around 10 days.
Ground promotional campaign were rolled out for 1o days covering cities like Mumbai, Delhi, Kolkata, Jamnagar, Nagpur & Ranchi by being present at corporate offices, Malls, Road shows etc.
World Cup was also taken to the schools of our Indian cricket heroes – Schools of Virat Kohli, Shikhar Dhawan, Umesh Yadav, Rohit Sharma etc.
Tantraa conceptualized, managed the ground production & execution of the complete campaign.