Volvo – C60 Dealer Drive

Volvo Global introduced the #StandForSafety movement through Project EVA – Equal Safety for women. Dealers across the country supported and strengthened the cause. Influencer led Forums, stories, conversations and mini all women drives took place across 14 cities.

The #StandForSafety movement culminated with a Mega Drive in Mumbai. 300 Women participated in the drive which culminated with a Panel discussion on the cause, marking the beginning of a larger movement asking the industry to think of women as equal consumers.

Prominent personalities such as Radhika Apte (Actor), Ayesha Billimoria (Fitness Enthusiast), HeenaSiddhu (Pistol Shooting Champion) &DevitaSaraf(Enterpreneur) were part of the panel moderated by Faye D’Souza (Executive Editor – Mirror NOW, Times Network).

Overall Impact

1. 14 dealers activated across the country
2. 600 Women participated in the drive and stood for the cause #StandforSafety
3. 20 hours of Drive completed across the country