An intellectual property by the Times Group.
We helped Times with the on-ground activations at 40 colleges at 6 major cities of India.
A group of 5 members were to participate to qualify for the content. The activities involved the “John Players Style” that showcased their style to the world.
The winning group gets an opportunity to fly to Goa for a fully expense trip to Goa with their gang and shoot an exclusive music video for them.